I was brought on by Erica of HonestlyWTF to style a "low-key, spring entertaining idea" for a Target campaign. Erica had a few ideas on deck and a backyard spring s'mores gathering was one of them — I immediately gunned for it because who DOESN'T love s'mores??!
Compared to other shoots we had worked on together, this was a "small" scale production, so we did our best to practice restraint. It's a simple, neutral setup — we wanted to keep things totally doable (inspirational vs. aspirational) — with a few cute and unexpected details to keep people on their toes. A few of my favorite details are the outdoor florals — they bring an elevated vibe to the fire pit area — and we picked them straight from the backyard. I also love the idea of having a s'mores and hot chocolate station. Just by designating a side table or a tray to these "stations", helps create a more special gathering, and the "wanna cuddle s'more" sign by the basket of blankets — meant to be on deck for guests when evening temps begin to drop — was the marshmallow on top.
photography by: andrea posadas
styling by me: bianca sotelo
original post with links: honestlywtf